29th July 2014

Cancer Council of Tasmania today announced it will again be Hawthorn’s Match Day Charity for the Pink Guard of Honour on Sunday, August 3.

Cancer Council of Tasmania CEO Penny Egan said all funds raised will contribute toward continued cancer research, education and support programs for Tasmanians affected by cancer.

“We are extremely grateful to the Hawthorn Football for supporting Cancer Council Tasmania again,” Mrs Egan said.

“The highlight of the day for us will be the Pink Guard of Honour – 100 cancer survivors and support people on the ground as the players run through the pre-match banner.

“The Pink Guard of Honour also allows people in the Guard and the crowd to reflect on how cancer affects so many Tasmanians and their families and friends.”

Hawthorn Tasmanian Operations Manager Shayne Stevenson said the Club was delighted to support the Cancer Council again in 2014.

“There are so many Tasmanian lives that have been touched by cancer and this pink Guard of Honour remembers those people,” he said.

“Last year’s match was a huge success and we hope that again in 2014 our passionate fans will wear a splash of pink and dig deep to raise much needed funds for the Cancer Council.”

Today, Cancer Council Tasmania and Hawthorn launched the Pink Guard of Honour at Aurora Stadium, with two Guard of Honour participants Ellen Smith and Kellie Green.

Mrs Egan said the Pink Guard of Honour was one of Cancer Council Tasmania’s most prominent events, along with its annual Australia’s Biggest Morning Tea and Relay for Life.

“The exposure we receive nationally, with the Pink Guard of Honour featured in the pre-match coverage, is fantastic for Cancer Council overall.

“But what Hawthorn allows us to do is put on another event where all funds raised in Tasmania stay in Tasmania.

“Cancer Council Tasmania cares for all cancers, all ages. We are 90% funded by donations, fundraising events and bequests – so events like the Pink Guard of Honour are vital to the services we deliver.”

Media contact: A.Mark Thomas, M&M Communications, 0422 006 732