Real Stories – New Campaign

Quit Tasmania today launched its new media campaign – Real Stories – featuring Tasmanians who have quit smoking.

“Quit Tasmania is extremely excited to launch this campaign, focusing on three Real Stories by three Tasmanians who have successfully Quit,” Cancer Control Director Dr Kathryn Terry said.

“The ads are very powerful … a musician, a young mother, an older father … Cam, Kiah and Gary, are ‘Real Tasmanians’ who were long term smokers, have Quit successfully and remain smoke- free.

“World No Tobacco Day on May 31 represents another milestone for people who smoke to Quit … to Quit for Good.

“The aim of the Real Stories campaign is to encourage and motivate people to quit by demonstrating, through real stories from past smokers, that quitting is possible.

“We know from our research that most people who smoke want to Quit. But we also know that smokers respond best to people who face the same problems of trying to give up.

“The ads are in black and white … they share real success stories of smokers who wanted to Quit and while it may not have been easy, they did succeed.”

Cancer Council Tasmania CEO Penny Egan said the campaign was launched on the eve of World No Tobacco Day, Saturday, March 31.

“Tasmania has the highest rate of daily smokers in Australia, except for the Northern Territory,” Mrs Egan said.

“Our daily rate is 21.7% versus the Australian average of 16.3%. In 2014, this is simply unacceptable as a health risk.

“Tobacco is the leading cause of preventable disease and death in Australia. Exposure to tobacco smoke, passive smoking, is a significant cause of preventable mortality and morbidity in
T asmania.”

The Quit Tasmania campaign was designed by Tasmanian agency Red Jelly.

Media contact: A.Mark Thomas, M&M Communications, 0422 006 732