Support for I Touch Myself campaign

14 April 2014

Cancer Council Tasmania today welcomed the launch of the I Touch Myself Project aimed at helping women detect breast cancer.

CEO Penny Egan said the project was a tribute to Australian rock legend Chrissy Amphlett, of the The Divinyls, who passed away a year ago following her battle with breast cancer at the age of 53.

Mrs Egan said Chrissy was passionate about spreading awareness around the importance of early detection of breast cancer and wanted her song ‘I Touch Myself’ to become an anthem for women’s health around the world.

“We know that by the age of 85, one in eight Australian women will be diagnosed with breast cancer,” Mrs Egan said.

“However, detecting breast cancer early is the most important factor in beating this disease.

“Through this campaign we are encouraging women to get to know their breasts better, to know what is normal for them and to participate in breast screening if they’re in the right age range.

“At different ages there are various steps women can take to help detect breast cancer early, however at any age if women have any concerns they should contact their doctor’.

Figures from the Tasmanian Cancer Registry show that breast cancer was the most common, newly diagnosed cancer in females, in Tasmania in 2010.

Breast cancer accounted for 24 per cent of all newly diagnosed cancers.

Mrs Egan said the I Touch Myself Project was a tribute to Chrissy’s family & friends and had turned her passion about spreading awareness of breast cancer into a reality.

She said a music video has been launched featuring leading female artists – Olivia Newton John, Megan Washington, Sarah McLeod, Katie Noonan, Sarah Blasko,  Suze DeMarchi, Deborah Conway, Kate Ceberano, Little Pattie and Connie Mitchell – in a tender rendition of Chrissy’s song.

“To mark Chrissy’s passing on 21 April, the campaign will ask women to ‘touch themselves’, reminding them to get to know the look and feel of their breasts,” Mrs Egan said.

Breast cancer: what to do at different ages:
Age 25 to 40

  • You know your breasts, but what is ‘your’ normal when it comes to look and feel?
  • Don’t hesitate to seek health advice if you notice any changes
  • If there is a history of cancer in your family, talk to your doctor

Age 40 to 49

  • Talk to your doctor and establish if a mammogram is right for you
  • If you are aged between 40 to 49 you are eligible for a free breast screening
  • You also need to know what is normal when it comes to look and feel, and don’t hesitate to seek health advice if you notice any changes

Age 50 to 74

  • You should be having a mammogram every two years. Call BreastScreen on 13 20 50 to book a free mammogram
  • 30 minutes every two years can offer peace of mind
  • Get to know your breasts, get to know what is normal when it comes to the look and feel of your breasts and  seek health advice if you notice any changes 

Age 75 or over

  • Talk to your doctor to ask if you should continue to have mammograms
  • Women over 75 may also have free breast screening mammograms as recommended by your doctor.

For more information visit

For media enquiries please contact: Sue Bailey on 0417 550 279

Penny Egan (CCT) and Gail Ward (BreastScreen Tasmania)